I just finished reading Mindless Eating: Why We Eat More Thank We Think by Brian Wansink, Ph.D. This book was recently given to me by a client. Thanx again, Natalie! The author goes beyond simply examining the psychology of eating. Using real case studies and peppered with humor, he reveals “hidden persuaders” used by restaurants and supermarkets to get people to overeat. It’s easy to read and makes a big statement. I highly recommend it! The author is the Director of the Cornell Food and Brand Lab, a true expert in food marketing and nutrition.